REDARC has recently become a member of the Specialty Equipment and Market Association (SEMA). This trade association forms one of the most diverse groups of manufacturers, distributors, retailers, auto restorers, car clubs and more in the North American automotive aftermarket.
SEMA represents over 6,600 member companies in the specialty automotive aftermarket industry and offers a variety of business tools and resources to help businesses succeed and prosper. With this membership, REDARC has exclusive access to SEMA market research, which provides insights into product demand, retail trends, vehicle applications and consumer profiles for our products. Export Manager, Craig Herriot said, “Participation in SEMA opens doors and allows us to gain a better understanding of this US$36.2 billion a year industry.
“Understanding what, where and why consumers will purchase our products will enable us to tailor a successful entry to market for North America - a market that we estimate to be over 15 times the size of our Australian market!”
REDARC is planning to exhibit at this year’s SEMA Show (1st to 4th November). The SEMA Show is the premier automotive specialty products trade event in the world. The show attracts more than 100,000 industry leaders from more than 100 countries in the automotive, truck and SUV, power sports, and RV markets.
The 2015 SEMA Show drew more than 60,000 domestic and international buyers and featured nearly 2,500 new products. REDARC will be contributing to this list of new products in 2016!
This Australian Made Week, we are celebrating what local manufacturing means to REDARC, our customers and the wider industry. From our home in South Australia, we have been manufacturing products trusted by travellers, trades, fleets, emergency services and defence applications across Australia and around the world since 1979.
REDARC delivers simple, at-a-glance battery visibility with its new RedVision Essentials Display, a bright, hardwired display that makes it easy to know your power level without relying on a phone or complex menus.
Recently, REDARC welcomed Hilton Riggins and Peter Favilla from the North American team to REDARC HQ, providing an opportunity to strengthen connections, share insights and further align global teams as REDARC continues to expand internationally.
