REDARC Expands Global Growth with North American Investment in Four Key Appointments
REDARC Expands Global Growth with North American Investment in Four Key Appointments
August 30, 2023
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REDARC appoints four US based roles
REDARC Electronics, the pioneering force in power management solutions, is proud to unveil a series of strategic appointments that mark a significant step in the company's worldwide expansion. These key additions to the Sales and Marketing divisions underline REDARC's unwavering commitment to solidifying its leadership position across the globe.
Assuming the position of Global Marketing Leader, Greg Gorski will play a crucial role in enhancing the company's global brand presence. Gorski is equipped with industry experience as the former Marketing Director at Dometic, his expertise in strategic brand planning and project management is sure to fuel REDARC’s ongoing growth.
Gary Langbo has been appointed as the General Manager of Sales – North America. With an impressive background in both brand marketing and sales management, he last served as the Vice President of Sales at Char-Broil. Langbo will be pivotal in advancing REDARC’s multi-channel sales strategies, further establishing the company's market prominence in North America.
Joining as the North American Strategic Marketing Manager, Savannah Goodwin will draw upon her background as the former marketing manager at Polaris. Goodwin’s demonstrated success in crafting compelling campaigns and her adeptness in market analysis and consumer engagement are poised to amplify REDARC's marketing efforts, ensuring increased brand traction and business expansion.
Doug Larsen takes on the role of Global Website & eCommerce Manager, leveraging his past experience as the Director of eCommerce and Digital at Digital River. Larsen will develop data-driven e-commerce strategies to oversee online sales and enhance the purchasing experience for REDARC customers.
"These appointments signify an exciting chapter for REDARC as we continue our journey of global expansion and further investment in North America," said Peter Favilla, Global President of REDARC. "Their diverse skillsets and industry experience will be instrumental in realizing our objectives, unquestionably contributing to the success of REDARC."
There’s one thing that has stood firm for over 45 years: the customer always comes first. It’s a guiding principle that drives every decision, from the very moment a person visits our website, picks up the phone to call, or meets us at a trade show. But beyond the polished products and innovative technology, there’s a story—a story about real people who are dedicated to making sure every customer feels supported, heard, and valued.
Aussies are famous for a resourceful approach and an inventive nature, being isolated in one of the harshest environments in the world demands this. At REDARC, the drive for innovation runs deep—it's not just something we talk about, it's something we live and breathe. We don't just build products; we enable an untethered, off-grid lifestyle, we thrive where competitors struggle to survive, and we inspire our consumers to challenge themselves with confidence that REDARC has their back.
As our North American team continues to grow, we're thrilled to welcome Bryan as the new Regional Sales Manager based in Colorado. To help you get to know him better, we sat down with Bryan for a quick chat. Here's a glimpse into who he is and how he’s ready to support our U.S. team!
As REDARC continues to grow across North America, we’ve expanded our sales team to reach more regions, bringing on Doug Richards in late 2023 to cover the South Central region. To help you get to know Doug a little better, we had a chat with him to discover what drives him. Here’s a peek into his journey and how he’s geared up to support our U.S. team!
