REDARC exhibiting at the SEMA Show

REDARC are pleased to be part of this year’s SEMA show -the premier automotive speciality products trade event in the world. REDARC will be at this exclusive trade event from the 1st to the 4th of November, booth no. 51231 at the Las Vegas Convention Centre.


Held annually each yeah in Las Vegas, the SEMA show attracts more than 100,000 industry leaders from more than 100 countries in the automotive, truck and SUV, power sports, and RV markets.


In 2015, it drew more than 60,000 domestic and international buyers and featured nearly 2,500 new products.


As members of the Speciality Equipment and Market Association (SEMA) REDARC receives exclusive access to SEMA market research providing insights into product demand, retail trends, vehicle applications and consumer profiles for our products.


SEMA represents over 6,600 member companies in the specialty automotive aftermarket industry and offers a variety of business tools and resources to help businesses succeed and prosper.


Attending the SEMA Show will allow REDARC to keep up to date with industry trends, enhance our export capabilities, and improve our product offering to tailor to the North American market.


Export Manager, Craig Herriot said as established market leaders and innovators in the Australia 4WD industry, REDARC has the capability to prosper in the US overlanding market with a wide range of products such as the Tow-Pro Elite electric brake controller.


“No doubt there is competition and barriers to entry in the US, but we have been growing strongly in recent years and targeting the North American aftermarket with our dc to dc battery chargers and introducing our award-winning Tow-Pro Elite electric brake controller is a natural step.


“We now have a North American distribution centre operated by Shallco in North Carolina which will allow us to grow and firmly establish ourselves in this billon dollar industry”, he said.


As suppliers of electric brake controllers and auxiliary battery charging solutions, REDARC will also be showcasing its range of DC power supplies, charge equalisers and 52mm monitoring gauges at SEMA. The SEMA show will also provide REDARC with the opportunity to meet industry influencers to discuss their requirements into the future.


For more information on the upcoming SEMA show, visit: